“Why bother with presentation and marketing when homes are selling so fast?” It’s a question we hear frequently, and it’s a valid one. However, the answer is simple: do you want a good price, or the best possible price?

While the Perth market remains strong, the “FOMO” frenzy of early 2024 has eased. Buyers are now more discerning, taking their time to make informed decisions. This means how you present and market your property can significantly impact your final sale price.

Selling is a competition. The more buyers you attract, the higher the price you’ll achieve, regardless of market conditions. Here’s why investing in presentation and marketing is crucial:

Presentation: Captivating Buyers’ Attention

• First Impressions Matter: We’re visual creatures. A well-presented home captures attention and encourages engagement. With increased stock in February and March, standing out is essential.
• Professional Styling: If budget allows, professional styling, at least for photos, is a powerful tool.
• Avoid Empty Spaces: Empty rooms diminish appeal. Consider furniture hire or virtual staging for photos.
• Budget-Friendly Improvements: Even small touches make a difference. Declutter, rearrange furniture, mulch gardens, and add flowering plants.
• Address Maintenance: Fix unfinished projects and maintenance issues like leaks, mould, and stains.

Marketing: Reaching the Right Buyers

• Professional Photography: High-quality photos showcasing your home’s best features are non-negotiable.
• Maximize Photo Count: Utilize all 35 photo slots on reiwa.com. More photos mean more views and engagement.
• Floor Plans and Videos: Include a floor plan and consider a walk-through video, especially for social media and interstate buyers.
• Feature Property Upgrade: Boost your listing’s visibility on reiwa.com and Google, increasing buyer competition.
• Social Media Strategy: Leverage organic posts and targeted advertising on platforms like Facebook and Instagram.
• Traditional Signage: Don’t underestimate the power of a “For Sale” sign to capture local attention.

Home Opens and Auctions: Driving Competition

• Multiple Home Opens: Resist the temptation to accept the first offer. Host multiple home opens over several weekends to maximize buyer exposure and competition.
• Consider Auctions: With market shifts anticipated, auctions are making a comeback. They create urgency and drive competitive bidding.

Key Takeaway

Don’t settle for a quick sale when you can achieve a premium price. Invest in professional presentation and a comprehensive marketing strategy.

Our Advice

• Consult with experienced REIWA agents to develop a tailored selling strategy.
• Prioritize high-quality photography and online presence.
• Maximize buyer exposure through multiple home opens or consider an auction.

By investing in your property’s presentation and marketing, you’ll attract more buyers, generate greater competition, and ultimately, achieve the best possible price.