Should you invest in professional home staging before selling your property? This update explores the costs, benefits, and considerations surrounding this increasingly popular trend.

Cost Considerations:

The price of home staging varies depending on the level of service, property size, and location. Ben Horwood of Horwood and Nolan Concord outlines a range of $3,000 for partial styling to $25,000 for a complete overhaul. Empty homes offer more flexibility for stylists, potentially leading to lower costs.

The Benefits of Staging:

• Emotional Appeal: Jessica Cao of Ray White Upper North Shore emphasizes that staging helps buyers connect with the property on an emotional level. This is particularly important for downsizers selling to young families with different design preferences.
• Increased Visibility: Cao views staging as a near-necessity in today’s market. She highlights that most listings on realestate.com.au are staged, potentially putting unstaged properties at a disadvantage.
• Maximizing Sales Price: Justine Wilson of Vault Interiors suggests staging can potentially increase the final sales price by up to 20%, citing the potential for a $200,000 boost on a $1 million property.
• Highlighting Features & Minimizing Flaws: Professional styling can accentuate a home’s best features while subtly downplaying imperfections.

When to Reconsider Staging:

While generally beneficial, there are exceptions. Experts like Horwood advise against staging properties considered “knock down jobs.” Extensive staging might deter developers seeking a competitive price.

Making Informed Decisions:

• Get Agent Recommendations: Consulting your real estate agent provides valuable insights into whether staging is right for your property.
• Plan Ahead: Home staging takes time. Wilson recommends booking stylists well in advance, as lead times can extend for weeks.
• Compare Quotes: Shop around to find a staging company that aligns with your budget and desired level of service.
• Embrace Different Aesthetics: Detachment from personal style preferences is crucial, as stylists aim to appeal to a broad buyer base.

While home staging requires an upfront investment, the potential for a significant return on investment and a faster sale makes it a compelling option for many sellers. By carefully considering the factors outlined above, homeowners can make informed decisions about whether home staging aligns with their individual selling strategies.